Cannes Lions

FINANCIAL SERVICES

M&C SAATCHI/MARK, Sydney / ANZ BANK / 2011

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Overview

Entries

Credits

Overview

Execution

Using technology, we decided to give tennis fans a once in a lifetime opportunity – the chance to play one-on-one against Australia’s top ranked player – Sam Stosur.Using Sam, we shot and created a live action 3D tennis game played on a specially built indoor tennis court inside ANZ’s corporate area.Face-tracking technology was used to personalise both a greeting from Sam, and the game difficulty, depending on whether the player was a man, a woman or a child.Players used a specially created tennis racquet that measured both speed and direction of serve which then determined the shot played and Sam’s response.

Outcome

15% increase in footfall over previous year.$1.3 million worth of free media coverage.For the first time ever, ANZ’s sponsorship area had a queue stretching out of the door from opening until close over the entire course of the event. The only area with a similar queue was Heineken’s – where people were waiting to buy beer.

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