SAP’s solutions are sophisticated high enterprise software and cloud ERP solutions, with its key consumers being C-suite executives and IT decision makers who come into market looking for a solution to help their companies. However, there had been significant changes in the industry in the recent past that had been impacting the ability of SAP to grow its business, and it had started to observe rising Cost Per Lead and falling Deal Sizes, in addition to falling absolute sales numbers.

The list of contacts were hashed and matched against our key platform membership base and only the matches and lookalikes were targeted.

Our “DEMAND CENTRE” approach ultimately was able to find the buried treasure hidden in SAP’s databases, and paid off immensely for SAP.