The aim of this campaign was to launch Fujifilm's new Z10 camera. It is designed for younger people, with features like blog mode, face detection and wireless transfer. The insight was that, because of technology and internet sites like Facebook, MySpace and blogs, younger people have a big circle of friends they like to keep constantly in the loop. The Fujifilm Z10’s features allow such instantaneous sharing of such accurately captured moments, it¹s like having all your friends with you, even when they're not.