Cannes Lions

FIRE

FAMOUS BRUSSELS, Brussels / AB INBEV / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Jupiler has always positioned itself as the manliest beer in the market. Our commercial shows what real Jupiler men will do to get their Jupiler. A Jupiler man uses Chuck Norris-like action to capture the ultimate refreshment.

This story is about men who try to hijak a Jupiler truck. By signaling to each other that a Jupiler truck is coming their way they send the truck in the right direction towards their trap...

Similar Campaigns

12 items

El Regreso

OGILVY PERU, Lima

El Regreso

2022, AB INBEV

(opens in a new tab)