Cannes Lions
ANDREY TYUKAVKIN, Moscow / SELF PROMOTION (PROCEEDS TO SHELTER) / 2015
Overview
Entries
Credits
Description
I am a copywriter form Russia (yes, that evil isolated state with missiles) always wanted to work at Jung von Matt - the most jokery and trickstery agency out there. I realised I had no other chance but contacting the founder/owner Jean-Remy von Matt directly.
How the hell should I do that?
Execution
Jean-Remy's philosophy is translated into the whole agency: "A good piece of advertising is just like a trojan horse - it looks like a glittering present, yet at the end of the day it sells".
I took this statement as my weapon and created my own trojan horse trick: I sent a bunch of flowers to Jean-Remy's wife, Nathalie, with these words attached:
"Dear Jean-Remy,
I knew you will peek here, since I'm a husband myself, and I would be curious who the hell sends my wife flowers.
A copywriter is looking for a job at Jung von Matt. Portfolio is at www.andrew.tj
P.S. Good advertising is like a trojan horse :)"
Outcome
Results were perfect - Jean-Remy invited me to Hamburg to have interviews with many creative directors, and eventually we have signed a contract.
I am however still in confrontation with German authorities, who wouldn't want to issue me a visa because of political issues between Germany and Russia. I still hope and keep saying: #jesuisjungvonmatt
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