Cannes Lions
LEO BURNETT BEIRUT, Beirut / EXOTICA / 2009
Overview
Entries
Credits
Execution
Using humor as a tonality and April fool’s day as an opportunity, we’ve created a bogus job offer: Botanico musicologist; and using many media we’ve invited people to audition on the radio, then directed them to visit the website to know more.
Outcome
The campaign created a huge buzz, people called to audition, sent emails, participated on the radio show, etc… And the traffic on the website increased 42%!
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