Flyknit Multiply is an inaugural interactive installation for the Nike Festival of Sport in Shanghai. It brought together visual arts, new technology and community expression and took this confluence to a new level. Inspired by the Nike Flyknit shoe, the real-time installation utilized bespoke digital computer codes, elegant analog descriptors and architecture spatial design to inspire unique real time portraits.

It creates an interactive shoe trialing and interactive experience for the 185,000 sports enthusiasts who visited the grounds. Global superstars Lebron James, Rudy Gay, Amar’e Stoudemire, Eric Koston and more Chinese celebrities were among the throngs who experienced the installation.