We created 2 versions of short film which uses “eye sight” to symbolize “love.” It depicts how we usually realize what we overlooked when we are about to lose it. In this case, the main actor’s eye sight and his love.

The 2nd version was launched after the number of views of the previous blurred version hit the 3 million mark. It reveals the unseen feelings and details we couldn’t see in the blurred version as all the shots from the main actor’s perspective will now be clear to symbolize the eyesight of cataract patients after receiving surgery. The message at the end also let the audiences join in and donate funds to help cataract patients.

After the blurred version of the film reached the targeted number of views, the unblurred version is released. We use “eye sight” to symbolize “love” through a short film. It reflects the aspects of love from two different sides. One from a guy who’s going blind and the other from the girl who has seen things so painful she wants to go blind.

In the 2nd film, the main actor’s POV which used to be blurred is now clear to reveal the unseen feeling which was kept hidden from audiences in the blurred version.

We end the film with an emotional conclusion. Without his focused eyesight, their love, instead, comes into focus. He realizes the importance of what he is about to lose forever and his blurry feelings become focused and clear.

Towards the end, the audiences are invited to donate funds to help cataract patients.

The film and campaign content reached up to 13 million and the film is viewed more than 4 million times with more than 253,067 engagements.

Various contents and topics were generated by famous Facebook pages and consumers about the film.

Focus Screen Protector Brand Love skyrocketed, increasing by more than 200%.