The display was developed together with the complete campaign with its core idea “medical thriller”.

Firstly, higher sales of Ken Follett’s new novel were generated ("Whiteout" has been top bestseller on the German bestseller since last September).

Secondly the display increased the positive image of the author and the publishing house, which results in additional sales of other Follett novels and other books from the publishing house.Furthermore the complete marketing campaign including the display won the "Buchmarkt Award" (the bookmarket award) for the publishing house.