Cannes Lions

FORD C-MAX

WUNDERMAN, London / FORD / 2008

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Our objective was to demonstrate what a nimble vehicle the C-MAX is to dedicated family men who still hanker after the pleasure of driving.

Using the thrilling choreography of Urban Freeflow, the C-MAX’s ‘Agile Dad’, uses his incredible dexterity to dramatise the feeling of the vehicle’s ability to drive with fluidity. His character shows that families with children don’t have to compromise – they can still retain the style and thrill of driving in a spacious and flexible car.The UK ran an integrated campaign which included synchronised skyscrapers and banners. These ads generated 90,000 click throughs to the microsite.

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