Brief/objectives: Extend Ford’s sponsorship of The City Gardener programme via a microsite. Audience: Young professionals and families living in cities. To these people, image is important, especially in their choice of car. Creative Solution: The City Gardener is a programme about creating an ideal oasis in the city. Our microsite complemented the programme’s content via a personal notebook for the presenter. The content of this drew parallels with the qualities of the Ford Fusion, which is positioned as the perfect vehicle for the city. Tough, stylish and well-designed, just like the plants and gardens featured on the show.