Cannes Lions

FOSTER'S ANTICIPATION

RATTLING STICK, London / HEINEKEN / 2013

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Overview

Description

To celebrate the Australian heritage of the brand and honour the 125th anniversary of Foster’s, the flagship standard lager of HEINEKEN, the UK’s leading cider and beer business. ‘Anticipation’, recreates the moment in Melbourne in 1888 when Ralph and William Foster first introduced the people of Australia to a beer specially brewed for true refreshment.

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