Cannes Lions
RATTLING STICK, London / SPECSAVERS / 2012
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Gordan Ramsey’s reputation (famously bad-tempered) was used here to humorously fulfil the concept of finding yourself in the worst possible situation because of your bad eyesight. The creatives explained “we thought, what could be worse than mistaking a kitchen for a sauna? And the answer had to be mistaking Gordon Ramsay’s kitchen for a sauna.”
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