We wanted to develop a tv commercial which perfectly visualizes the effect of the image stabilization. So we chose a testimonial that, though perhaps not known by many, is immediately recognized as the unbeaten champion in terms of image stability: Frida — the chicken whose head always remains in the exact same position.

In our film, we allowed a scientist to test Frida’s amazing image stabilizing skills in a clean, white laboratory setting. We conclude with the payoff: “Keep a steady head. With the triple image stabilizer of the FUJIFILM X-S1.“

The production budget was very limited due to the overall strategy the client planned for the communication. Although the X-Series of Fujifilm have a high priority, the budget for the chicken project was tiny. But with the idea of the chicken stabiliser we could excite a production to work with us for the overall budget of less than 10.000,- Euros. Therewith we managed to realise all assets we needed, started with development of the idea, casting, the shoot itself and the post production.