Assembling furniture can be hard: sometimes everything seems to land in the wrong place, no matter how hard you try. To show how IKEA’s assembly service easily solves this problem, radio different a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, TV, and movie fans, we recorded a campaign in three popular genres and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The results were three spots that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.