In Western countries in general and France in particular, there are no particular restrictions or regulations in the telecommunications field.

The experience takes the form of a multi-device and cross browser website where people can have a real-time video conversation with their futureself. To do so, we focused on:

- The visual realism of one’s future-self: for the first time ever, 5 digital technologies were brought together - motion capture, face detection, aging process, voice recognition and real-time 3D rendering.

- The future-self’s capacity to answer: an artificial intelligence, based on what people want to know about their future (global matters, innovations, personal life) was also created, through a trilingual decision tree encompassing 2000 keywords leading to 1500 answers.

A few months after the launch, almost 4 million people had spent on average 7 min on the website - that’s more than 500,000 hours of conversation! Over 1500 articles were published worldwide, delivering more than 300,000,000 impressions. People have been sharing their thoughts and pictures on Twitter and Facebook, using the #Futureself hashtag. Thousands of young people have even reclaimed the experience, posting videos of themselves talking to their future-self on YouTube and commenting on their experience! The campaign is described as "innovative", “amazing”, “avant garde”," adjectives that show the campaign has already created a change in brand perception.