Objective - Communicate the technical superiority of the Xbox versus competitors in a non technical way which would be inspirational to gamers and flexible enough to translate into five languages.Solution - An interactive DVD with content split across three sensory areas: ‘See More’: Viewers are shown the graphic quality of the Nvidia Graphics Card through a dramatic games montage and a set of Hollywood movie trailers highlighting the DVD capabilities.‘Hear More’: Here the viewer can listen to two sets of games footage in either standard two-channel stereo sound or Xbox’s enhanced Dolby 5.1 audio. Additionally personalisation of soundtracks was demonstrated by overlaying Handel’s ‘The Arrival of the Queen of Sheba’ followed by Alec Empire’s ‘The Ride’ over some epic footage from Quantum Redshift.‘Feel More’: This sensory enhancement was used heart pumping action game sequences, a short film on Xbox Live and an interview with games legend Peter Molyneaux, plus music videos from Gorillaz, Fischerspooner, Ministry of Sound and Primal Scream.Daniel Levi produced a short film acting as navigation allowing users to use the DVD controller to interact with the content. Over 2 million DVD’s were produced for 16 markets in five languages.