The fan base made the campaign their own: consuming our direct communications, creating their own, sharing codes, and buzzing about the rewards. The first 3 months alone generated massive returns: •5m page views •650,000 unique visitors •24% of traffic from social networks •40% of traffic from referring sources •6 minutes on site per user•27,000 'likes' on Facebook •More than 1,000 comment pages on Epic Games forums We tracked codes that led to 798,259 reward unlocks, learned channel preferences and information hubs, and identified the elite core of influencers who steer the masses. Total investment: $704,485.