Specific General Motors’ vehicles were aligned with specific "Falcon Beach" characters.

Pontiac Solstice was driven by the sexy, young, ambitious, urban, lead female,Cadillac SRX was driven by the stylish and perfectionist mom,Chevrolet Impala was driven by the local town police officer.The Pontiac Torrent was paired with the Wakeboard crowd, demonstrating it’s versatility and storage capabilities, it was also written into the script as the Grand Prize at the "Wake Jam" festivities.

General Motors cars became linked to specific "Falcon Beach" characters, benefiting from their implicit endorsement. 30+ million Adults were exposed to contest spot directing viewers to "Falcon Beach" and identify which character was pictured in the Pontiac Solstice. Over 32,000 contest entries; over 32,000 new car buyer leads.