JUNG VON MATT, Hamburg / VODAFONE / 2019
Jax Andersons “Queen” was the perfect choice for the film because it musically and lyrically enhances the dramaturgy and fits the well-known „Sound Of Vodafone“.
They follow a strict strategy for their music video style spots including upcoming newcomers with a progressive, electronic sound with international approach. The LGBTQ+ activist Jax Anderson suited best since Vodafone is actively involved in female empowerment. As the female protagonist represents „internet-content“ struggling to reach its consumer, suitably the lyrics are about a woman fighting to be heard - which opens a great meta-level for the film.
Within the spot, the song is performed in music video style - therefore we chose a female voiced band that fits to the look of the on-screen band. The track had to be as floating as a film score by building a futuresque suspense until the showdown when the gate is opened in a conclusive impulse.
VODAFONE KABEL DEUTSCHLAND GMBH, Unterfohring
OGILVY & MATHER, Rio De Janeiro