Eurobest

GigaCube

JUNG VON MATT, Hamburg / VODAFONE / 2019

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Execution

Jax Andersons “Queen” was the perfect choice for the film because it musically and lyrically enhances the dramaturgy and fits the well-known „Sound Of Vodafone“.

They follow a strict strategy for their music video style spots including upcoming newcomers with a progressive, electronic sound with international approach. The LGBTQ+ activist Jax Anderson suited best since Vodafone is actively involved in female empowerment. As the female protagonist represents „internet-content“ struggling to reach its consumer, suitably the lyrics are about a woman fighting to be heard - which opens a great meta-level for the film.

Within the spot, the song is performed in music video style - therefore we chose a female voiced band that fits to the look of the on-screen band. The track had to be as floating as a film score by building a futuresque suspense until the showdown when the gate is opened in a conclusive impulse.

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