Cannes Lions
J. WALTER THOMPSON BEIRUT, Beirut / COCA-COLA / 2016
Overview
Entries
Credits
Description
A Giraffe is tall, the tallest in its habitat. So is the new Coke can.
Execution
We placed the posters in-store at points where the consumer was about to make a choice.
Outcome
Although the poster was placed in supermarkets, it made its way online and gathered quite a bit social media traction.
Similar Campaigns
12 items