For the 2022 holiday season, Moët & Chandon brought out 3 rather surprising visuals despite the tricky creative restrictions on alcohol communication in France.

The campaign, as simple as it is aesthetic, powerfully and elegantly evokes the capacity of the Champagne house to draw an exceptional nectar from nature, symbolized by gold.

These images, entirely produced in 3D were displayed in main cities, in train stations in Paris and in the press just before the holidays. There were also animated versions on M&C Instagram and other SoMe accounts.