Cannes Lions
SID LEE, Paris / MOET & CHANDON / 2019
Overview
Entries
Credits
Background
2018 is the year that Roger Federer is celebrating his 20th year as a professional player, a milestone Moët & Chandon decided to celebrate with a special-edition bottle.
Idea
Create a limited edition with only 20 magnum bottles, one of each size for each year of Federer’s career.
Execution
The special packaging featuring a Grand Vintage bottled the year the tennis star entered the world of professional tennis, 1998 Moet & Chandon Grand Vintange. Gone is Moet & Chandon’s signature tie, replaced with the rubber grip of a tennis racket, inscribed with a timeline of the player’s numerous personal and professional exploits. An exceptional design for an exceptional player.
Outcome
The 20 magnum bottles will be sold at 19,998 euros apiece with benefits going to the Roger Federer foundation, which, since 2003, has helped 500,000 children around the world gain better access to sport and education.
All numbered bottles were ordered directly to Moët & Chandon from June to December 2018.
More than hundred press reports on very edgy magazines & websites : Vogue, GQ, Hyberbeast, Grazia, Forbes, l’express, Noix, The Drum, Ad Week, WWD, …
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