At their discretion, editors at each of the publications wrote and placed “OK Google” prompts within great articles. An article in SI on the NFL season was paired with an “OK Google” search bubble to go deeper on Colin Kaepernick’s incredible year. It was a first of its kind brand and editorial partnership -- integrating “OK Google” prompts into 60 pieces of editorial, across 11 TIME publications. We re-imagined what the magazine reading experience could be, through the lens of how people use Google to explore things that matter to them.

Just weeks after launch, the results we saw far exceeded our expectations, and showed us that we had found a partnership for the long-term. Ultimately, we didn't just advertise in Time magazines -- we enhanced the printed reading experience itself.