Cannes Lions

GOOGLE STREET VIEW

LODUCCA, Sao Paulo / RED BULL / 2011

Presentation Image

Overview

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Credits

Overview

Description

Red Bull Street Art View is a collaborative collection of sites from Google Street View showcasing street art all over the globe.Anyone can tag their favorite graffiti spot (no images need to be uploaded) and help build the world's largest street art collection.First month results: 300.000 visits, 5.000 tweets (99% positive), 18.000 shares on Facebook, 4.000 artworks tagged and worldwide media coverage.

Execution

We brought together Google Street View, street art, and the power of crowdsourcing to build the world’s largest street art collection.Red Bull Street Art View (streetartview.com) is a collaborative collection of sites from Google Street View showcasing street art all over the globe.Anyone can tag their favorite graffiti spot. No images need to be uploaded, Google Street View takes care of displaying the photos.

Outcome

Street Art View not only became a reference for street art lovers on the web but it's also being used as a guide for discovering the best of art in cities around the world.Thanks to the thousands of visitors, the collection grew from hundreds to thousands of artworks mapped. This also results in more time spend on site, thus more brand exposure.It was an instant hit with posts on major blogs and great buzz on social networks. So much so that 75% of the traffic comes from Facebook, Twitter and blogs.To illustrate, here are the first month results:- 300.000 visits with an average of 2min of time on site;- 5.000 tweets (99% positive);- 18.000 people shared the site with their Facebook contacts;- 4.000 artworks tagged;- Worldwide media coverage, including The Huffington Post, Gizmodo, FWA, The Guardian, The New Yorker, CBC, etc.And the flow continues, with an average of 2,000 new visitors everyday.

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