Cannes Lions
AKQA, London / GUCCI / 2007
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AKQA re-designed and re-launched for the Gucci Group a branded corporate site. The site incorporates the Gucci Group’s new identity using full-screen video and motion graphics to bring to light all of the brands that fall under Gucci Group: Gucci, Yves Saint Laurent, Bottega Veneta, YSL Beauté, Boucheron, Sergio Rossi, Bédat & Co., Roger & Gallet, Alexander McQueen, Stella McCartney and Balenciaga. Luxury brand enthusiasts can view full-screen video of the latest runway collections for both men and women or review a history of Gucci, from its founding by Guccio Gucci in 1921 to its incarnation today.
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