Cannes Lions
HONESTY, Stockholm / HALEBOP / 2013
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Description
Halebop is telecom player, targeting a young audience, 15-29 year olds. With their subscription you get 5000 SMS/MMS, 300 phone calls and 3 GB surf. In other words, it's very suitable for spreading nice feelings to friends, loved ones or just people who need some pepping up.
The theme for the films is to love-bomb your surroundings and to dare to be yourself. At the beginning of each spot we refer to a feature film, "Telephone Kings". A film that has never been made, but adds a filmic tone and makes our competitors a little worried.
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