Cannes Lions
HANGING BOTTLES
LEO BURNETT TAIWAN, Taipei / DIAGEO / 2014
Overview
Entries
Credits
Overview
Description
Due to limited time and resources, we were challenged to come up with out of the box creative ideas to generate buzz and become the talk of the town.
Execution
An OOH installation on Side Walk.
Outcome
Earned media exposure from 30 different news carriers, worth up to NT$25 million.
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