Cannes Lions

#REASONSTOBELIEVE

UNIVERSAL MEDIA, Stockholm / COCA-COLA / 2014

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We placed a special Coca –Cola Machine in a bus shelter in Uppsala Sweden a cold and dark afternoon in December. It's a very magical Coke machine - one that creates summer and evokes emotion to life. The darkness suddenly got lit up when the machine came to life and offered a refreshing Coca-Cola. A Swedish summer meadow was projected in the background, the sound of birdsong was played, a artificial sun lit up the street , heat lamps spread warmth and projecting flowers grew out of the ground . At the same time we filmed their reactions and how the happiness spread, without the persons knowledge.

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