On this Women’s History Month Johnnie Walker wanted to embrace the female consumers by facing down the idea that whiskey is just for men.

By the concept “harmonize your spirits” we’ve showed that only understanding the power of harmonizing feminine and masculine can lead us to change.

The campaign needed to talk to both male and female audience, so we’ve decided to guide us on a concept that showed how the brand is for everyone.

A integrated campaign, starting with a video clip and other uses of media do expand the dialogue over how we can break away from gender labels.

In under a month: 226M impressions. 9M in audience for posts. 1.3M clicks. 25.3M views. +160K in earned media.