The number of homeless people in France as dramatically increased during the last years (+58% since 2001).

In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. More than money homeless need help and consideration, people can help them with specific need they have (ex: writing CV, giving them toothpaste…) thanks to that app. Not enough people use that app.

The purpose of this campaign is to awaken consciences by challenging the general public with a series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to give them a helping hand. The war documentary photo style is here to underline the harsh reality and the emergency of that situation. In the street of France the life expectancy is 47 years old.

The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. The NGO Entourage created a strong series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation to encourage people downloading its app helping homeless. The vertigo was created with a simple technic : a change of view point and the search of specific locations that accentuate perspectives. The tilted angles as the black and white treatment are an echo to war photography style underlining the harsh reality and the emergency of the situation. Post production was used a little as possible. The result : an impactful visual that literally change people view point on homeless.