To support this new way of helping, we decided to raise entourage awareness by spreading its message on the most viral support in the world: a banknote! Knowing that a banknote is exchanged more than 1000 times a month, Entourage and the agency went and meet homeless people and offered them to write a note of their hand on these bills. By paying with these banknotes, which remain legally valid, homeless people begin to broadcast the message.

The first step consisted in the creation of the stamped notes written by the homeless.

Then, shot in a reduced team with the same constraints as a journalistic documentary, this film explains the operation and mission of Entourage. The shoot took place over 4 days and allowed to film the broadcast of the first tickets.

Finally, thanks to a “legal kit“ the shopkeepers are accompanied and can thus have the perfect speech to erase the main fear of the customers: “is this ticket be valid?”.

The broadcast of the message began in Paris and will then spread in France and hopefully in Europe, without any purchase of space!

Thanks to this action Entourage was able to :

• Obtain funding from the Bettancourt Foundation,

• Note a massive increase in its downloads (+5000 in a few days)

• Win “La France Engage”, a prize that offers them awareness and support from the public authorities.