Cannes Lions
THE, Paris / HENNESSY / 2019
Overview
Entries
Credits
Execution
The primary objective of the clip was to create seven completely unique worlds within one universe, same for the music. Daniel Pemberton, with his sensitive ear and ability to manipulate textures was thus chosen to work on the music.
As each world has its own narrative, the musical atmospheres had to be different from one to the next. Varying textures were created to illustrate the singularity of each world. For example, Sweet Notes is a very delicate, almost mystical sound conjuring up the idea of discovery, here Pemberton included beautiful choral voices in the composition. We approach something more grandiose on Rising Heat
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