Spikes Asia
Here comes Inter-High. 30SPORTS × 30SPOTS
HAKUHODO INC., Tokyo / OTSUKA / 2023
Overview
Entries
Credits
Overview
Background
In Japan, the national athletic competition for high school students is held in a different area each year. In 2022, the event was held in Shikoku.
Due to COVID-19, the event was cancelled in 2020, held without spectators in 2021, and finally held with spectators in 2022.
POCARI SWEAT, as a sponsor of the event, makes creative that pushes high school students to take on the challenge of the competition.
To represent high school students participating in this event in an attractive way and create excitement in Shikoku, the host area,
We made the creative that all 30 SPORTS held at the Inter-High School competitions and 30 SPOTS in Shikoku where the event was held look the same.
As a result, Shikoku and high school students were able to unite and support the memories of high school students.
Idea
In Japan, the national athletic competition for high school students is held in a different area each year. In 2022, the event was held in Shikoku.
Due to COVID-19, the event was cancelled in 2020, held without spectators in 2021, and finally held with spectators in 2022.
POCARI SWEAT, as a sponsor of the event, makes creative that pushes high school students to take on the challenge of the competition.
To represent high school students participating in this event in an attractive way and create excitement in Shikoku, the host area,
We made the creative that all 30 SPORTS held at the Inter-High School competitions and 30 SPOTS in Shikoku where the event was held look the same.
Execution
We created 30 posters and displayed them at the event. We also posted 30 images on social media.
Outcome
As a result, Shikoku and high school students were able to unite and support the memories of high school students.
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