Cannes Lions
CREATIVELAND ASIA, Mumbai / PARLE-AGRO / 2010
Overview
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Credits
Outcome
Tweets poured in from 45 cities across India. At zero cost, Hippo had 400 additional people helping with Sales & Distribution over Twitter – equivalent to almost 50% of the strength of its Sales & Distribution network itself. Sales rose by 76% in the first few months of its launch. The campaign even helped Hippo identify, gauge demand, and prioritise its high potential new markets.
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