Cannes Lions

HIPPO ROUND-ROUND

CREATIVELAND ASIA, Mumbai / PARLE-AGRO / 2012

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Outcome

Over 250,000 calls were made from over 35 Indian cities. It also caused a 16% spike in sales of Hippo Round-Round in Indian cities and a 37% spike in sales in towns, huge considering the size of the Indian snack market. A simple Hippo Round-Round pack, enabled conversations between consumers and their mothers, and reiterated the fact that it was truly made in flavours that are made by mothers.

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