Cannes Lions
NET#WORK BBDO, Johannesburg / NEOTEL TELECOMMUNICATIONS / 2011
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Believe it or not, down here in darkest Africa we have until very recently had only one landline phone provider, and being a monopoly, giving good service wasn’t exactly high on their priority list.
Neotel has since arrived and can provide much quicker installation times, lower rates and all-round better service. So we took this as an opportunity to have a cheeky dig at the only competition and let people know they now had options.
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