Every so often, a product comes along that is so absolutely brilliant and perfect, no one has any idea what it is or why they would need it. Ah, technology. So we chose to portray the HP MediaSmart server, a really cool product, as the transmission tower of your own media network, and illustrated it in a “Saul Bass meets RKO” style. Some things you really do have to see to get. We wanted to make it a fun ride.