Cannes Lions

Huh? (Hæ)

POL, Oslo / DNB BANK / 2016

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Overview

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Credits

Overview

Description

Huh? (pronounced “Hæ” in Norwegian) is an extension for Chrome, Safari and Firefox that makes every real estate word understandable. Just double click on the word, and the explanation pops up.

Execution

Huh? is possible to use all over the internet, so if you are wondering about a word on a competitors site, just double click and get an explanation from DNB.

Outcome

The service was launched in January, and only marketed through its own channels. Huh? already has 30,000 downloads.

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