Cannes Lions

I AM HE

BEACON COMMUNICATIONS, Tokyo / PUMA / 2014

Case Film

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Overview

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"Some day, I will be HE."

It doesn't matter who you are, because everybody has his “HE” who he aspires to be.

Every greatest player has a past - when he was unknown, when he was trying to reach somebody, committed to himself and never gave up practicing. It is only the players that kept believing in themselves who won their moments of victory.

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