Engaging Creativity:Once the viewer lands on yesky.com, the browser is quickly covered with flowers, the campaign’s symbol for innovation. After reading the headline, “How does IBM make yesky.com special?” the viewer is able to find out by interacting with the browser in a variety of special ways, including: being able to tilt the entire site to any chosen angle, playing a game of pong between its side banners, even rearranging and/or deleting browser content.

The results have been outstanding. Over 2,700 click throughs to the IBM mini-site on the first day of launch, with a sustained rate of ten times the market average. Additionally, the banner proved to be especially sticky as those viewing the messages stayed there an average of over 10 minutes.