Cannes Lions

IBM CONSULTING SERVICES

OGILVY NEW YORK, New York / IBM / 2009

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Overview

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Credits

Overview

Execution

We developed a highly targeted 360 tactical communication plan based on CIOs’ preferred way of consuming information. This included: • Targeted online placements and rich media units on premier CIO sites; • CIO video documentaries featured across multiple channels including web and events; • High-impact print units in select pubs with strong CIO subscription base;• Direct mail to select IBM customers;• Channel enablement Q&A for sales team based on CIO documentaries.

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Shortlisted Spikes Asia
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EDELMAN INDONESIA, Jakarta

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2023, HEWLET-PACKARD

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