We developed a highly targeted 360 tactical communication plan based on CIOs’ preferred way of consuming information. This included: • Targeted online placements and rich media units on premier CIO sites; • CIO video documentaries featured across multiple channels including web and events; • High-impact print units in select pubs with strong CIO subscription base;• Direct mail to select IBM customers;• Channel enablement Q&A for sales team based on CIO documentaries.