Cannes Lions
OGILVY GROEP NEDERLAND, Amsterdam / IBM / 2010
Overview
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Credits
Outcome
Site traffic went up 10 times. Within a short time all guides where ordered with 90% of the people leaving an e-mail address and phone number. The campaign generated lots of free publicity in national newspapers, blogs and relevant websites. IBM was even invited to talk about it on the national business radio channel. An effect way beyond IBM’s expectation. Now it was up to their sales department to follow up the leads… in a proper way.
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