Cannes Lions

ICC CRICKET WORLD CUP 2007 ADVERTISING

TEQUILA\JOHANNESBURG, Benmore / SABC GROUP SALES / 2007

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Overview

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Credits

Overview

Outcome

- exceeded sales target by 267%- 90% turnout to roadshows- 773 hits on launch day, 32% more than our initial target of 586- email update generated 550 additional hits- an average of 1412 hits per month (not bad considering a maximum pool of 750 media planners)

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