Cannes Lions
TEQUILA\JOHANNESBURG, Benmore / SABC GROUP SALES / 2007
Awards:
Overview
Entries
Credits
Outcome
- exceeded sales target by 267%- turnout up to 90% for roadshows- 773 hits on launch day, 32% more than our initial target of 586- email update generated 550 additional hits- an average of 1412 hits per month (not bad considering a maximum pool of 750 media planners)
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