Cannes Lions

FIGHT SCIENCE TV SERIES

TEQUILA\JOHANNESBURG, Benmore / SABC GROUP SALES / 2007

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This banner was created to increase awareness of the upcoming martial arts documentary series to be broadcast on SABC Television.The banner allows people to test their fighting prowess against our ninja in a timed challenge. The outcome is always the same – total humiliation and the advice to watch Fight Science to pick up some combat tips.This banner is aimed predominantly at men who might be interested in martial arts, especially those with enquiring minds who would not only enjoy documentaries, but who’d be more likely to engage with the game.

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