The team saw an opportunity to create a more engaging way to distribute product samples. Since the concept was already approved for print, implementation was easy. The team just recreated one of the print executions in real life.

Samples where effectively distributed, not one was thrown away. People actually asked for samples instead of promoters trying give them out. The disruption method of promo/sampling proved to be cost efficient for the client. Samples where more effectively distributed in less time and with less waste of product. Sales following the launching of the campaign and promo/sampling efforts increased 15% during the first 6 weeks and remained steady throughout the year