Cannes Lions

INSTITUTIONAL

LEO BURNETT TAILOR MADE, Sao Paulo / CARREFOUR / 2015

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Supporting Images
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Film
Film
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Overview

Entries

Credits

OVERVIEW

Execution

We transmitted the impact that a flower has on women trough a series of posters that were installed in shops of the supermarket chain.

Outcome

The sales of flowers inside the supermarket during the entire period increased significally, compared with 2014.

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