We launched an interactive movie called The Museum of Me on the web. Users create their own museum exhibits just by connecting to Facebook. By visualizing elements such as your close friends and most frequently used words, The Museum of Me reveals who you are as a reflection of your Facebook activities. This virtual museum experience links to the core value of Intel, which is about creating innovation in our digital lives from the inside. The experience led users to share their museum photos, which created significant WoM on Facebook.

Within 2 weeks of launch, the site achieved +540,000 'likes', +790,000 shares onto Facebook, and +130,000,000 impressions on Facebook. Also, the press and analysts covering social networking and computing trends weighed in, creating a huge buzz on the internet.