Cannes Lions
EURO RSCG MVBMS PARTNERS, New York / INTEL / 2002
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Description
This creative executio was intended to demonstate the idea of "headroom": the ability of Pentium 4 processor-powered PCs to accommodate even your most demanding applications and allow room for your IT hardware to grow along with technology. The target was IT professionals in mid-tier to enterprise-level companies (defined as companies of 500+ employees).
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