Cannes Lions

INTEL PENTIUM DESKTOPS

EURO RSCG MVBMS PARTNERS, New York / INTEL / 2002

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

This creative executio was intended to demonstate the idea of "headroom": the ability of Pentium 4 processor-powered PCs to accommodate even your most demanding applications and allow room for your IT hardware to grow along with technology. The target was IT professionals in mid-tier to enterprise-level companies (defined as companies of 500+ employees).

Similar Campaigns

11 items

Shortlisted Cannes Lions
Unseen Ballet

VMLY&R, New york

Unseen Ballet

2020, DELL

(opens in a new tab)